LOS ANGELES, CA, United States, via ETELIGIS INC., 10/28/2014 – – MagMo, a wholly owned subsidiary of Upper Street Marketing (OTC Pink: UPPR) (PINKSHEETS: UPPR), today announced that they are in the final stages of internal beta testing for their flagship product- MagMo (Magazine Moment) and expect external testing to begin in 30 days. Starting in November, the company plans to commence a series of targeted MagMo launches, which will continue through the end of December.
The initial customers for MagMo will include small brands and charities. As the roll out continues the MagMo Pro enterprise version will be activated for large consumer brands, entertainers, celebrities, sports figures, philanthropies and charities.
Igor Barash, Strategic Advisor of MagMo said, “I’m very excited at how the application is progressing. It’s going to be a game changer for social media monetization when it’s released. The app has surpassed my expectations and is looking phenomenal.”
Mr. Barash confirmed that the final step in the beta testing focused on the UI/UX (user interface and user experience) as well as the navigation of the platform itself. In addition, the development team introduced a new set of robust features available in the MagMo Pro version of the application tailored to the marketing needs of brands and celebrities using social media strategies.
Demetrio Cuzzocrea, CEO of EmergentApps, LLC, the product development team building out MagMo, concurred. "We’re so proud of how MagMo is coming together. The latest versions are realizing the vision that originally set the project in motion and taking it to the next level. It’s going to be incredibly exciting seeing it get into the hands of brands and social influencers in the near future."
"Early feedback from major brands and record labels have been tremendously positive. They see the MagMo platform as a great opportunity to monetize their social media investment. MagMo solves a huge pain point for them — by providing them with new tools to engage their consumers and generate additional revenue," said Kwasi Asare, CEO of FIGHTER Interactive, Inc.
MagMo, which stands for Magazine Moment, is a tool for Major Brands and Celebrities to promote their content to their own audience. Acting as an engagement platform, MagMo looks to provide a tool for organizations to "show their stories" in a more vibrant and useful way.
Forward Looking Statements
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SOURCE: Upper Street Marketing