Upper Street Marketing Subsidiary MagMo Enters Final Beta Testing With Exciting Results

LOS ANGELES, CA, United States, via ETELIGIS INC., 10/28/2014 – – MagMo, a wholly owned subsidiary of Upper Street Marketing (OTC Pink: UPPR) (PINKSHEETS: UPPR), today announced that they are in the final stages of internal beta testing for their flagship product- MagMo (Magazine Moment) and expect external testing to begin in 30 days. Starting in November, the company plans to commence a series of targeted MagMo launches, which will continue through the end of December.

The initial customers for MagMo will include small brands and charities. As the roll out continues the MagMo Pro enterprise version will be activated for large consumer brands, entertainers, celebrities, sports figures, philanthropies and charities.

Igor Barash, Strategic Advisor of MagMo said, “I’m very excited at how the application is progressing. It’s going to be a game changer for social media monetization when it’s released. The app has surpassed my expectations and is looking phenomenal.”

Mr. Barash confirmed that the final step in the beta testing focused on the UI/UX (user interface and user experience) as well as the navigation of the platform itself. In addition, the development team introduced a new set of robust features available in the MagMo Pro version of the application tailored to the marketing needs of brands and celebrities using social media strategies.

Demetrio Cuzzocrea, CEO of EmergentApps, LLC, the product development team building out MagMo, concurred. "We’re so proud of how MagMo is coming together. The latest versions are realizing the vision that originally set the project in motion and taking it to the next level. It’s going to be incredibly exciting seeing it get into the hands of brands and social influencers in the near future."

"Early feedback from major brands and record labels have been tremendously positive. They see the MagMo platform as a great opportunity to monetize their social media investment. MagMo solves a huge pain point for them — by providing them with new tools to engage their consumers and generate additional revenue," said Kwasi Asare, CEO of FIGHTER Interactive, Inc.

MagMo, which stands for Magazine Moment, is a tool for Major Brands and Celebrities to promote their content to their own audience. Acting as an engagement platform, MagMo looks to provide a tool for organizations to "show their stories" in a more vibrant and useful way.

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of MagMo and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.’s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.’s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

CONTACT:

Investment Relations Contact:

Gordon McDougall

Phone: 800-590-8479 ex 1

Email: Gordon

Marketing/PR Contact:

Gina Fabiano

Phone: 800-590-8479 ex 2

Email: Gina

SOURCE: Upper Street Marketing

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