Upper Street Marketing Inc. Appoints a Special Advisor to the Board

LOS ANGELES, CA, United States, via ETELIGIS INC., 01/28/2015 – – MagMo, a wholly owned subsidiary of Upper Street Marketing (OTC Pink: UPPR) (PINKSHEETS: UPPR), announced today that Jimmy O’Mahony, Founder and CEO of Fixt LLC, a brand consultancy firm, and former CEO of Saatchi & Saatchi, noted advertising firm, has joined the Company as a Special Advisor to the Board. O’Mahony has a profound understanding of marketing in the digital space and will counsel the MagMo team on positioning their offering, and facilitating introductions to potential major users of the MagMo photo-sharing application.

Mr. O’Mahony has over 25 years of experience in managing and advancing innovative businesses and brands. He held the title of Chief Executive Officer of global markets (ex USA) at Saatchi & Saatchi. It was under his leadership at Saatchi & Saatchi that the agency was awarded the coveted Agency of the Year award. In addition, he also served as the Chief Marketing and Branding Officer at Renovate Neighborhoods, Inc. (VoxPop Worldwide, Inc.)

Mr. O’Mahony’s clients comprise many of the world’s top companies, including Lexus, Procter & Gamble, Mead Johnson, Novartis, Fox, Sony Ericsson, Deutsche Telecom, Carlsberg and Danone. Working with such firms, Mr. O’Mahony has proven himself to be a leader in building brands and advertising across the globe.

Stephen Meade, CEO of Upper Street Marketing Inc. said, "The timing of Mr. O’Mahony’s involvement with MagMo aligns seamlessly as we complete our final phase of testing, and his contributions will be instrumental in the promotion of our launch. We are delighted to have him on our advisory board and feel that his skills and business connections will help place MagMo in the right hands.”

“When Stephen Meade introduced me to his new photo sharing app, MagMo, I was blown away. Finally someone created a social media application specifically for brands and businesses to communicate “socially” through today’s popular outlets. It feels more like a genuine conversation with your customer base and less like an advertisement. It is clever, has a genius back-end for data collection and it will be a fun tool for marketing departments to use in their next campaigns,” said Mr. O’Mahony.

MagMo, which stands for Magazine Moment, is a tool for Major Brands and Celebrities to promote their own content to their own audience. Acting as an engagement platform, MagMo looks to provide a tool for organizations to "show their stories" in a more vibrant and useful way.

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of MagMo and its performance thereafter; The terms and phrases "expects", "would", "will", "believes", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Upper Street Marketing Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Upper Street Marketing Inc. believes are appropriate in the circumstances. Many factors could cause Upper Street Marketing Inc.’s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Upper Street Marketing Inc. that may cause actual results to differ are set forth in Upper Street Marketing Inc.’s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Upper Street Marketing Inc.’s forward-looking statements. Upper Street Marketing Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

CONTACT:

Investment Relations Contact:

Gordon McDougall

Phone: 800-590-8479 ex 1

Email: Gordon

Marketing/PR Contact:

Gina Fabiano

Phone: 800-590-8479 ex 2

Email: Gina

SOURCE: Upper Street Marketing

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