Attitude Drinks JV with NEWOB Enjoys Early Success with First Tavern in W. Hartford

NORTH PALM BEACH, FL, United States, via ETELIGIS INC., 02/17/2015 – – Attitude Drinks, Inc. (OTC Pink: ATTD) (PINKSHEETS: ATTD), through its subsidiary Attitude Beer Holding Co. is pleased to report that in spite of record snowfall, the first World of Beer tavern in conjunction with JV partner New England World of Beer, LLC opened as scheduled on January 26, 2015. The W. Hartford WOB has been quickly embraced by the residents and patrons of the area with sales performance exceeding preliminary forecasts.

WOB-West Hartford features a 4,000-square-foot tavern and one of the world’s widest selections of craft beers bottled and on tap — more than 500 bottles and 50 rotating taps — inviting guests into a journey to discover the best in local and international beers. WOB-West Hartford is serving lunch and dinner daily and hosts live music performances Friday and Saturday nights each weekend. This location is proud to partner with many local breweries, including: Two Roads Brewing Co. (Stratford, CT); City Stream Brewery (Hartford, CT); and Olde Burnside Brewing (East Hartford).

Celebrating the popularity of craft beer and its culture, WOB rotates taps daily so guests will discover something new and unique on every visit. Signature craft spirit cocktails, ciders and wine along with nonalcoholic beverages also are available. WOB pairs its craft brews with the franchise’s signature “Tavern Fare” menu, featuring a variety of comfort foods and traditional bar offerings with a contemporary spin, such as Giant Bavarian Pretzels, a Guinness “Brat” Slider and the Chimay Burger.

“We’re thrilled to be bringing the one-of-a-kind World of Beer experience to West Hartford and neighboring communities,” said Matt Sousa, WOB-West Hartford general manager. “Whether you’re a passionate beer lover or simply looking for a friendly place to gather for great casual food and a drink, we hope to see you here.”

“Attitude Drinks, Inc. is proud to help accelerate the growth of NEWOB, and I believe this early validation in W. Hartford will enable us to build a long and meaningful relationship with this exciting group,” said Roy G. Warren, CEO of Attitude Drinks, Inc.

About Attitude Drinks, Inc.

Attitude Drinks, Inc. is an innovative and opportunistic beverage brand development company with current focus on the full commercialization of a pure milk recovery drink, exploiting recent scientific evidence, confirming the benefits of milk and protein as an exercise recovery aid. Phase III® Recovery is sold in select local, regional and national markets including colleges, universities, convenience stores, fitness centers and gyms, as well as online. The Company’s newly formed subsidiary is the 51% owner of fast growing New England World of Beer, a major franchisee of World of Beer, a unique concept leading the development of the craft tavern category. For more information, please visit www.attitudedrinks.com.

About World of Beer

World of Beer (WOB) is an uncommon establishment where the experience is as essential as the product. Centered on a diverse selection of local and global craft beers, delicious “tavern fare” and live music, WOB offers the best craft variety on the planet to the beer aficionado and casual beer fan alike. Taverns are currently open in 20 states including AL, AZ, CO, CT, FL, GA, IL, LA, MD, MI, NC, NJ, NY, OH, SC, TN, TX, VA, WA and WI and will be opening soon in IN, KY, MA, MN, OK and PA. Visit www.wobusa.com.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company’s contracts, the Company’s liquidity position, the Company’s ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.

CONTACT:

Roy Warren, CEO

Attitude Drinks, Inc.

561.227.2727

roy

www.attitudedrinks.com

SOURCE: Attitude Drinks, Inc.

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