BOCA RATON, FL, United States, via ETELIGIS INC., 06/11/2015 – – True2Beauty, Inc. (OTC Pink: TRTB) (PINKSHEETS: TRTB), the company that plans to launch an online retailing platform through its subsidiary, LegacyXChange, Inc. and the National Basketball Retired Players Association (also known as “NBRPA”) are pleased to announce LegacyXChange will be hosting the Players Penthouse Lounge in the New York, New York Hotel from July 13-15 at the NBRPA National meeting, known as the Legends World Sports Conference. The lounge will provide players and their family and friends a place to mingle, enjoy food and cocktails, and give them their first look at the LegacyXChange platform and anti-counterfeit technology.
This is the first stage of LegacyXChange’s planned launch to sign up athletes that will be participating in a game-changing program that will offer collectibles “marked” with rare earth minerals that cannot be counterfeited, giving athletes full control over their brand, while providing fans the safety of knowing 100% that these collectibles are real. The NBRPA anticipates that many of the 100+ retired players who visit the lounge will be signing up to participate in selling on LegacyXChange. Athletes will be assisted by LegacyXChange staff to gather their professional information to be used in their storefronts on the site, as well as having each athlete begin signing collectibles with our SignaSure pen containing rare earth minerals. We also anticipate representatives from Rouse Social will be on hand to help each athlete utilize state-of-industry social media tools to reach their fan base.
“This is the start of a magical moment for LegacyXChange, after working on building out the platform for the past 6 months, and creating business relationships with numerous stakeholders in the world of sports. We are now ready to begin the process of building a large network of athletes that will participate in offering collectibles that are 100% assured as authentic, forever,” states Bill Bollander, CEO. “The NBRPA has been a valued partner and our ongoing relationship as a preferred memorabilia partner provides us the credibility to now start engaging the other national sports franchises in America,” further stated by Mr. Bollander.
“From the NBRPA’s viewpoint, LegacyXChange is the perfect partner to create value for our members, many of whom have not been able to manage their brands as the market has been flooded with counterfeit merchandise,” states Paul Corliss, Director of Communications. Mr. Corliss added, “this is a great opportunity for former pro basketball stars to earn revenue and assure their fans that everything they purchase can be 100% authenticated with LegacyXChange’s cutting-edge technology”.
The NBRPA will reach out to all of its 700+ members and assist LegacyXChange in engaging their members in taking advantage of technological advances that can protect their brands. Furthermore, one of LegacyXChange’s senior management will participate as a speaker in a 90-minute Entrepreneur’s Summit during the NBRPA annual meeting.
About TRTB and LegacyXChange.com.
LegacyXChange is developing a proof of concept for a unique anti-counterfeit technology solution to ensure collectibles and memorabilia can be tracked to ensure authenticity. Using a variety of “Marking” methods to apply an invisible and indestructible imprint on a wide range of items, athletes and celebrities will offer “Marked” merchandise under their respective brands, eliminating counterfeit concerns by buyers. The site will also allow third party sales of un-“Marked” collectibles and memorabilia as well as high value items.
To learn more about True2Beauty, please visit: www.true2beauty.com.
About the National Basketball Retired Players Association
The National Basketball Retired Players Association (NBRPA) is comprised of former professional basketball players from the NBA, ABA, WNBA and Harlem Globetrotters. It is a 501(c) 3 organization with a mission to develop, implement and advocate a wide array of programs to benefit its members, supporters and the community. The NBRPA was founded in 1992 by basketball legends Dave DeBusschere, Dave Bing, Archie Clark, Dave Cowens and Oscar Robertson. The NBRPA works in direct partnerships with the NBA and the National Basketball Players Association. Arnie D. Fielkow is the President & CEO, and the NBRPA Board of Directors includes Chairman of the Board Thurl Bailey, Vice Chairman Dwight Davis, Treasurer Marvin Roberts, Secretary Nancy Lieberman, Past Chairman Robert A. (Bob) Elliott, Rick Barry, James Donaldson, Mike Glenn, Spencer Haywood, LaRue Martin Jr., Johnny Newman and Eldridge Recasner.
To learn on the NBRPA, please visit: http://www.legendsofbasketball.com
Forward Looking Statements and Disclaimer
Statements made in this press release that express the Company or management’s intentions, plans, beliefs, expectations or predictions of future events, are forward-looking statements. The words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “will” and similar expressions are intended to further identify such forward-looking statements, although not all forward-looking statements contain these identifying words. Those statements are based on many assumptions and are subject to many known and unknown risks, uncertainties and other factors that could cause the Company’s actual activities, results or performance to differ materially from those anticipated or projected in such forward-looking statements. For a discussion of these risks, see the Company’s Form S-1, which may be reviewed at www.sec.gov. In addition, you should review the Company’s periodic reports also that are available at http://www.sec.gov. The Company cannot guarantee future financial results; levels of activity, performance or achievements and investors should not place undue reliance on the Company’s forward-looking statements. No information contained in this press release should be construed as any indication whatsoever of the Company’s future financial performance, future revenues or its future stock price. The forward-looking statements contained herein represent the judgment of the Company as of the date of this press release, and the Company expressly disclaims any intent, obligation or undertaking to update or revise such forward-looking statements to reflect any change in the Company’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based.
Vice President, Marketing & Communications
National Basketball Retired Players Association
SOURCE: True2Beauty Inc.